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Marketing Planning for the Pharmaceutical Industry - John Lidstone - Bog

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The marketing planning system described in the second edition of this book has been designed to enable marketing and product executives in the pharmaceutical industry to produce a plan which serves as a dynamic management tool.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780566081125
  • Indbinding:
  • Hardback
  • Sideantal:
  • 168
  • Udgivet:
  • 19. april 1999
  • Udgave:
  • 2
  • Størrelse:
  • 209x300x17 mm.
  • Vægt:
  • 470 g.
  • 2-4 uger.
  • 29. januar 2025
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The marketing planning system described in the second edition of this book has been designed to enable marketing and product executives in the pharmaceutical industry to produce a plan which serves as a dynamic management tool.

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