Udvidet returret til d. 31. januar 2025

Marketing Programme and Process Standardisation - Tobias Richter - Bog

- An Empirical Investigation of Marketing Standardisation and its Contingency Factors in the US Market

Bag om Marketing Programme and Process Standardisation

Through statistical analysis, this title examines which internal and external environmental factors are key in standardising or adapting the particular elements to a certain degree to achieve an impact on performance. It aims at contributing to the international marketing debate based on the experiences of German firms operating in the US market.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9783631607824
  • Indbinding:
  • Hardback
  • Sideantal:
  • 199
  • Udgivet:
  • 19. januar 2012
  • Udgave:
  • Størrelse:
  • 217x155x18 mm.
  • Vægt:
  • 396 g.
  • 2-4 uger.
  • 7. december 2024
På lager

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Marketing Programme and Process Standardisation

Through statistical analysis, this title examines which internal and external environmental factors are key in standardising or adapting the particular elements to a certain degree to achieve an impact on performance. It aims at contributing to the international marketing debate based on the experiences of German firms operating in the US market.

Brugerbedømmelser af Marketing Programme and Process Standardisation



Find lignende bøger
Bogen Marketing Programme and Process Standardisation findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.