Name: Marketing (RLE Marketing)
Price: 609.95 DKK
Availability: InStock
Author: Arnold K. Weinstein
ISBN: 9781138980518

Marketing (RLE Marketing) af Arnold K. Weinstein

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Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.

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Sprog:
Engelsk

ISBN:
9781138980518

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
230

Udgivet:
26. november 2015

Størrelse:
156x234x12 mm.

Vægt:
453 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 6. december 2024

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Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.

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