Name: Marketing the e-Business
Price: 718.95 DKK
Availability: InStock
Author: Lisa (University of Southampton School of Management Harris
ISBN: 9780415965019

Marketing the e-Business af Lisa (University of Southampton School of Management Harris

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Unpicks the challenges of e-marketing for various types of business. This book uses case studies and accompanying web material to provide a study of marketing strategies. It analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution.

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Sprog:
Engelsk

ISBN:
9780415965019

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
368

Udgivet:
13. december 2007

Udgave:
2

Størrelse:
147x227x12 mm.

Vægt:
492 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 28. november 2024

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Unpicks the challenges of e-marketing for various types of business. This book uses case studies and accompanying web material to provide a study of marketing strategies. It analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution.

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