Name: Marketing the e-Business
Price: 2322.95 DKK
Availability: InStock
Author: Charles Dennis
ISBN: 9780415256001

Marketing the e-Business af Charles Dennis

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How to improve marketing effectiveness through electronic means. Looks at the main marketing themes (product, price, promotion, place) and the bigger 'e' considerations, for example legislation, data protection and ethics.

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Sprog:
Engelsk

ISBN:
9780415256001

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
368

Udgivet:
12. september 2002

Størrelse:
156x234x22 mm.

Vægt:
635 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 28. november 2024

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How to improve marketing effectiveness through electronic means. Looks at the main marketing themes (product, price, promotion, place) and the bigger 'e' considerations, for example legislation, data protection and ethics.

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