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Marketing - The Retro Revolution - Stephen Brown - Bog

af Stephen Brown
Marketing - The Retro Revolution af Stephen Brown
Bag om Marketing - The Retro Revolution

Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage. This title demonstrates that retro-orientation is a harbinger of change and a revolution in marketing thinking.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780761968504
  • Indbinding:
  • Hardback
  • Sideantal:
  • 272
  • Udgivet:
  • 7. Juni 2001
  • Størrelse:
  • 238x161x21 mm.
  • Vægt:
  • 552 g.
  • Ukendt - mangler pt..

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Marketing - The Retro Revolution

Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage. This title demonstrates that retro-orientation is a harbinger of change and a revolution in marketing thinking.

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