Name: Marketing - The Retro Revolution
Price: 2074.95 DKK
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Author: Stephen Brown
ISBN: 9780761968504

Marketing - The Retro Revolution af Stephen Brown

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Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage. This title demonstrates that retro-orientation is a harbinger of change and a revolution in marketing thinking.

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Sprog:
Engelsk

ISBN:
9780761968504

Forlag:
SAGE Publications Inc

Indbinding:
Hardback

Sideantal:
272

Udgivet:
7. juni 2001

Størrelse:
238x161x21 mm.

Vægt:
552 g.

Leveringstid: Ukendt - mangler pt..

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Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage. This title demonstrates that retro-orientation is a harbinger of change and a revolution in marketing thinking.

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