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Marketing - Byron (Professor of Marketing Science Sharp - Bog

- Theory, Evidence, Practice

af Byron (Professor of Marketing Science Sharp
Marketing af Byron (Professor of Marketing Science Sharp
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Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780195590296
  • Indbinding:
  • Paperback
  • Sideantal:
  • 832
  • Udgivet:
  • 1. november 2017
  • Udgave:
  • 2
  • Størrelse:
  • 249x205x35 mm.
  • Vægt:
  • 1742 g.
  • 4-7 hverdage.
  • 23. november 2024
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  • BLACK NOVEMBER

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.

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