Marketing Tourist Destinations in Emerging Economies

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Hardback
8-11 hverdage
1.783,95 kr.

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Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others.

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Sprog:
Engelsk

ISBN:
9783030837105

Forlag:
Springer Nature Switzerland AG

Indbinding:
Hardback

Sideantal:
302

Udgivet:
28. november 2021

Udgave:
12022

Størrelse:
148x210x0 mm.

Vægt:
585 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 5. december 2024

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Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others.

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