Name: Marketing without Advertising
Price: 2109.95 DKK
Availability: InStock
Author: Emilio Morales
ISBN: 9780415896986

Marketing without Advertising af Emilio Morales

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How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.

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Sprog:
Engelsk

ISBN:
9780415896986

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
252

Udgivet:
21. december 2011

Størrelse:
165x235x19 mm.

Vægt:
468 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 20. november 2024

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2.059,95 kr.

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How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.

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