Name: Marketing without Advertising
Price: 694.95 DKK
Availability: InStock
Author: Emilio Morales
ISBN: 9781138212701

Marketing without Advertising af Emilio Morales

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How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.

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Sprog:
Engelsk

ISBN:
9781138212701

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
230

Udgivet:
3. august 2016

Størrelse:
228x154x26 mm.

Vægt:
374 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 20. november 2024

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How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.

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