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Marketing without Advertising - Emilio Morales - Bog

- Brand Preference and Consumer Choice in Cuba

Bag om Marketing without Advertising

How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138212701
  • Indbinding:
  • Paperback
  • Sideantal:
  • 230
  • Udgivet:
  • 3. august 2016
  • Størrelse:
  • 228x154x26 mm.
  • Vægt:
  • 374 g.
  • 8-11 hverdage.
  • 6. december 2024
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  • BLACK NOVEMBER

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Marketing without Advertising

How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.

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