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Married to the Brand - William J. McEwan - Bog

- Why Consumers Bond with Some Brands for Life

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Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands - but not others.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781595620057
  • Indbinding:
  • Hardback
  • Sideantal:
  • 144
  • Udgivet:
  • 1. november 2005
  • Størrelse:
  • 236x155x18 mm.
  • Vægt:
  • 394 g.
  • BLACK NOVEMBER
Leveringstid: Ukendt - mangler pt.

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Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands - but not others.

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