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Married to the Brand - William J. McEwan - Bog

- Why Consumers Bond with Some Brands for Life

af William J. McEwan
Married to the Brand af William J. McEwan
Bag om Married to the Brand

Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands - but not others.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781595620057
  • Indbinding:
  • Hardback
  • Sideantal:
  • 144
  • Udgivet:
  • 1. November 2005
  • Størrelse:
  • 236x155x18 mm.
  • Vægt:
  • 394 g.
Leveringstid: 2-4 uger
Forventet levering: 17. Maj 2024

Bag om William J. McEwan

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Beskrivelse af Married to the Brand

Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands - but not others.

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