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Media Franchising - Derek Johnson - Bog

- Creative License and Collaboration in the Culture Industries

Bag om Media Franchising

The initial success of a single product like X-Men, Star Trek, and Transformers led to a long-term embrace of media franchising. The author examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780814743478
  • Indbinding:
  • Hardback
  • Sideantal:
  • 300
  • Udgivet:
  • 22. marts 2013
  • Størrelse:
  • 153x229x25 mm.
  • 8-11 hverdage.
  • 16. januar 2025
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Forlænget returret til d. 31. januar 2025
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Beskrivelse af Media Franchising

The initial success of a single product like X-Men, Star Trek, and Transformers led to a long-term embrace of media franchising. The author examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds.

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