Name: Media Franchising
Price: 367.95 DKK
Availability: InStock
Author: Derek Johnson
ISBN: 9780814743485

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The initial success of a single product like X-Men, Star Trek, and Transformers led to a long-term embrace of media franchising. The author examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds.

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Sprog:
Engelsk

ISBN:
9780814743485

Forlag:
New York University Press

Indbinding:
Paperback

Sideantal:
300

Udgivet:
22. marts 2013

Størrelse:
228x157x18 mm.

Vægt:
472 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 3. december 2024

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The initial success of a single product like X-Men, Star Trek, and Transformers led to a long-term embrace of media franchising. The author examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds.

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Business og læring > Ledelse & strategi

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