Media Management - Ann (University of Georgia Hollifield - Bog

Media Management: A Casebook Approach highlights critical skills and responsibilities for managers in today¿s media organizations. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern for managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their careers.