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Media Management - Bernd W. Wirtz - Bog

- Strategy, Business Models and Case Studies

Bag om Media Management

Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice." Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG"The media business is subject to substantial change while differences between distinctive media areas are fading away.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030479152
  • Indbinding:
  • Paperback
  • Sideantal:
  • 315
  • Udgivet:
  • 13. september 2021
  • Udgave:
  • 22020
  • Størrelse:
  • 158x234x20 mm.
  • Vægt:
  • 508 g.
  • 8-11 hverdage.
  • 28. november 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Media Management

Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice." Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG"The media business is subject to substantial change while differences between distinctive media areas are fading away.

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