Name: Media Relations Measurement
Price: 929.95 DKK
Availability: InStock
Author: Ralf Leinemann
ISBN: 9780566086502

Media Relations Measurement af Ralf Leinemann

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The authors also introduce their own theory of PR evaluation and apply it to five different types of activity: interviews, press conferences, generic campaigns, crisis PR and long-term projects. In addition, the book contains many valuable tips and real-life examples throughout.

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Sprog:
Engelsk

ISBN:
9780566086502

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
136

Udgivet:
28. november 2004

Størrelse:
174x246x0 mm.

Vægt:
453 g.

Leveringstid: 2-4 uger.
Forventet levering: 19. december 2024

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The authors also introduce their own theory of PR evaluation and apply it to five different types of activity: interviews, press conferences, generic campaigns, crisis PR and long-term projects. In addition, the book contains many valuable tips and real-life examples throughout.

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