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Merchants and Manufacturers - Glenn Porter - Bog

- Studies in the Changing Structure of Nineteeth Century Marketing

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A unique account of the rise of modern marketing in 19th-century America, showing how growing industrial capacity, market concentration, and advancing technology forced new methods of distribution. "No one has so carefully delineated the transition from the old mercantile to the new industrial world."-Choice.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780929587103
  • Indbinding:
  • Paperback
  • Sideantal:
  • 272
  • Udgivet:
  • 1. August 1989
  • Størrelse:
  • 140x216x21 mm.
  • Vægt:
  • 336 g.
Leveringstid: 2-3 uger
Forventet levering: 19. Juli 2024

Beskrivelse af Merchants and Manufacturers

A unique account of the rise of modern marketing in 19th-century America, showing how growing industrial capacity, market concentration, and advancing technology forced new methods of distribution. "No one has so carefully delineated the transition from the old mercantile to the new industrial world."-Choice.

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