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More Than a Showroom - Adam Rapp - Bog

- Strategies for Winning Back Online Shoppers

Bag om More Than a Showroom

Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an online vendor. The authors of this book offer retail managers strategic insight in how to stem the loss of resources to showrooming and transform showrooming customers into in-store sales.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137551870
  • Indbinding:
  • Hardback
  • Sideantal:
  • 200
  • Udgivet:
  • 2. februar 2016
  • Udgave:
  • 12016
  • Størrelse:
  • 155x235x23 mm.
  • Vægt:
  • 471 g.
  • Ukendt - mangler pt..

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af More Than a Showroom

Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an online vendor. The authors of this book offer retail managers strategic insight in how to stem the loss of resources to showrooming and transform showrooming customers into in-store sales.

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