Name: More Than a Showroom
Price: 299.95 DKK
Availability: OutOfStock
Author: Adam Rapp
ISBN: 9781137551870

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299,95 kr.

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Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an online vendor. The authors of this book offer retail managers strategic insight in how to stem the loss of resources to showrooming and transform showrooming customers into in-store sales.

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Sprog:
Engelsk

ISBN:
9781137551870

Forlag:
Palgrave MacMillan

Indbinding:
Hardback

Sideantal:
200

Udgivet:
2. Februar 2016

Udgave:
12016

Størrelse:
155x235x23 mm.

Vægt:
471 g.

Leveringstid: Ukendt - mangler pt..

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Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an online vendor. The authors of this book offer retail managers strategic insight in how to stem the loss of resources to showrooming and transform showrooming customers into in-store sales.

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