Udvidet returret til d. 31. januar 2025

Movie Theatre Preferences - Larry Etter - Bog

- What Drives People to the Theatres?

Bag om Movie Theatre Preferences

This research was conducted by the National Association of Concessionaires (NAC) during the first quarter of 2018. The research report highlights the results of an online survey of moviegoers conducted during the period. The purpose of this research was to assess the relative importance of ten movie theatre attributes and the subtle trade-offs that moviegoers made while choosing a move theatre. Conjoint analysis was used to analyze over 22,000 movie theatre profiles evaluated by the survey participants. A review of literature in the field identified many unclear issues in the industry including moviegoers' theatre choice, impact and trade-offs of theatre attributes, and the return on investments made. This research throws light on such issues.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9781733562225
  • Indbinding:
  • Paperback
  • Sideantal:
  • 110
  • Udgivet:
  • 15. marts 2019
  • Størrelse:
  • 279x216x7 mm.
  • Vægt:
  • 372 g.
  • 8-11 hverdage.
  • 9. december 2024

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Movie Theatre Preferences

This research was conducted by the National Association of Concessionaires (NAC) during the first quarter of 2018. The research report highlights the results of an online survey of moviegoers conducted during the period. The purpose of this research was to assess the relative importance of ten movie theatre attributes and the subtle trade-offs that moviegoers made while choosing a move theatre. Conjoint analysis was used to analyze over 22,000 movie theatre profiles evaluated by the survey participants. A review of literature in the field identified many unclear issues in the industry including moviegoers' theatre choice, impact and trade-offs of theatre attributes, and the return on investments made. This research throws light on such issues.

Brugerbedømmelser af Movie Theatre Preferences



Find lignende bøger
Bogen Movie Theatre Preferences findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.