Name: Multichannel Management
Price: 539.95 DKK
Availability: InStock
Author: Gottfried Gruber
ISBN: 9783631594452

Multichannel Management af Gottfried Gruber

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539,95 kr.

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A company operating various sales channels, such as the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination.

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Sprog:
Engelsk

ISBN:
9783631594452

Forlag:
Peter Lang AG

Indbinding:
Hardback

Sideantal:
204

Udgivet:
31. oktober 2009

Udgave:

Størrelse:
279x155x17 mm.

Vægt:
430 g.

Leveringstid: 2-3 uger.
Forventet levering: 2. december 2024

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A company operating various sales channels, such as the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination.

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Business og læring > Ledelse & strategi

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