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Multicultural Perspectives in Customer Behaviour
Bag om Multicultural Perspectives in Customer Behaviour

With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from both international and multicultural perspectives. This book was originally published as a special issue of the Journal of Marketing Management.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138008922
  • Indbinding:
  • Paperback
  • Sideantal:
  • 184
  • Udgivet:
  • 4. juli 2014
  • Størrelse:
  • 174x246x0 mm.
  • Vægt:
  • 317 g.
  • 8-11 hverdage.
  • 6. december 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Multicultural Perspectives in Customer Behaviour

With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from both international and multicultural perspectives. This book was originally published as a special issue of the Journal of Marketing Management.

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