Name: Nation Branding, Public Relations and Soft Power
Price: 1770.95 DKK
Availability: InStock
Author: Pawel Surowiec
ISBN: 9781138818835

Nation Branding, Public Relations and Soft Power af Pawel Surowiec

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Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland's national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices.

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Sprog:
Engelsk

ISBN:
9781138818835

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
228

Udgivet:
4. august 2016

Størrelse:
240x164x18 mm.

Vægt:
498 g.

Leveringstid: 2-4 uger.
Forventet levering: 30. november 2024

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Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland's national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices.

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