Udvidet returret til d. 31. januar 2025

Nation Branding, Public Relations and Soft Power - Pawel Surowiec - Bog

- Corporatising Poland

Bag om Nation Branding, Public Relations and Soft Power

Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland's national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138818835
  • Indbinding:
  • Hardback
  • Sideantal:
  • 228
  • Udgivet:
  • 4. august 2016
  • Størrelse:
  • 240x164x18 mm.
  • Vægt:
  • 498 g.
  • 2-4 uger.
  • 14. december 2024
På lager

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Nation Branding, Public Relations and Soft Power

Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland's national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices.

Brugerbedømmelser af Nation Branding, Public Relations and Soft Power



Find lignende bøger
Bogen Nation Branding, Public Relations and Soft Power findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.