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Network Dynamics in International Marketing - Bog

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Network Dynamics in International Marketing
Bag om Network Dynamics in International Marketing

Contributes to the state of knowledge in the area of relationship marketing and provides readers with an insight into the antecedents and roots of the "fashionable" interest in relationship marketing. This book presents ideas on our understanding of networks, relationships, and interaction.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780080433585
  • Indbinding:
  • Hardback
  • Sideantal:
  • 342
  • Udgivet:
  • 15. December 1998
  • Størrelse:
  • 165x230x20 mm.
  • Vægt:
  • 659 g.
  • 2-3 uger.
  • 23. Juli 2024

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Network Dynamics in International Marketing

Contributes to the state of knowledge in the area of relationship marketing and provides readers with an insight into the antecedents and roots of the "fashionable" interest in relationship marketing. This book presents ideas on our understanding of networks, relationships, and interaction.

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