Network Dynamics in International Marketing

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Hardback
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1.853,95 kr.

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Contributes to the state of knowledge in the area of relationship marketing and provides readers with an insight into the antecedents and roots of the "fashionable" interest in relationship marketing. This book presents ideas on our understanding of networks, relationships, and interaction.

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Sprog:
Engelsk

ISBN:
9780080433585

Forlag:
Emerald Publishing Limited

Indbinding:
Hardback

Sideantal:
342

Udgivet:
15. december 1998

Størrelse:
165x230x20 mm.

Vægt:
659 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 28. november 2024

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Contributes to the state of knowledge in the area of relationship marketing and provides readers with an insight into the antecedents and roots of the "fashionable" interest in relationship marketing. This book presents ideas on our understanding of networks, relationships, and interaction.

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