Name: New Dimensions in Marketing/Quality-of-Life Research
Price: 1041.95 DKK
Availability: InStock
Author: A. Coskun Samli
ISBN: 9780899308869

New Dimensions in Marketing/Quality-of-Life Research af A. Coskun Samli

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Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL marketing research, the ways in which QOL concept is embodied in various functional areas of the marketing enterprise, and how it's appearing in different market segments and industries.

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Sprog:
Engelsk

ISBN:
9780899308869

Forlag:
Bloomsbury Publishing PLC

Indbinding:
Hardback

Sideantal:
400

Udgivet:
19. Maj 1995

Størrelse:
156x235x25 mm.

Vægt:
822 g.

Leveringstid: 2-3 uger.
Forventet levering: 17. Oktober 2024

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Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL marketing research, the ways in which QOL concept is embodied in various functional areas of the marketing enterprise, and how it's appearing in different market segments and industries.

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Business og læring > Marketing

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