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New Product Success Stories - Robert J. Thomas - Bog

- Lessons from Leading Innovators

af Robert J. Thomas
New Product Success Stories af Robert J. Thomas
Bag om New Product Success Stories

What are the secrets behind such spectacular product successes as Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCI Friends and Family, MTV, and The Body Shop emerge from obscurity to become household names, seemingly overnight? This book takes you behind the scenes of 24 of the biggest product success stories of the past few years.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780471013204
  • Indbinding:
  • Hardback
  • Sideantal:
  • 352
  • Udgivet:
  • 30. marts 1995
  • Størrelse:
  • 237x160x28 mm.
  • Vægt:
  • 720 g.
  • 2-3 uger.
  • 11. december 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Bag om Robert J. Thomas

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Beskrivelse af New Product Success Stories

What are the secrets behind such spectacular product successes as Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCI Friends and Family, MTV, and The Body Shop emerge from obscurity to become household names, seemingly overnight? This book takes you behind the scenes of 24 of the biggest product success stories of the past few years.

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