- Non-Obvious is a book that reveals the secrets that the world's leading futurists and innovators use to predict the future, along with presenting new original research in each annual edition for 15 ALL NEW trends that will change business and consumer behaviour in the coming year.
- The 2018 edition of the long running Trend Series is the 8th annual edition of the trend report and features 15 ALL NEW trend predictions for 2018
- The Non-Obvious Trend Series has been viewed and shared over 1 million times online since the first digital edition in 2011
- The book is a Wall Street Journal bestseller
- Unlike other "futurist" trend predictions, the author's process is approachable and his research is ACTIONABLE
- Rather than only revealing the trends, this is a rare book that also gives anyone the tools and teaches them the habits to be able to learn to predict the future for themselves.
- Author is two time TEDx Speaker, has keynoted events in over 32+ countries.
- Author has spent the past 15+ years consulting on brand strategy for some of the most successful brands in the world,
- Past clients author has worked with include Under Armour, Intel, Ford, Lenovo, LG, Marriott, Unilever, Pfizer, Molson Coors and Coca-Cola
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