One by One - Nicholas Bush - Bog

Paperback, lower-price edition of a successful volume: One by One published in HC in 11/18 and has net 2700 copies. This new edition offers a second life, presenting the same compelling content at a lower price point to help it reach a wider audience.

Part of a vibrant, high-selling category: One by One is a striking addition to the successful category of books on addiction, which includes volumes such as High Achiever (113,600 RTD) and Dreamland (165,000 RTD).

Relevant, with large potential audience: The National Institute on Drug Abuse reports that more than two million Americans abuse opioids, and the average American's lifespan has decreased as a result of opioids. CDC statistics show that during the pandemic, while opioids were not the focus of health conversations, there was a 27 percent increase in opioid-related deaths. As a survivor of opioid addiction and a person who lost family members and friends to it, the author is highly relatable for millions of Americans who long to know they're not alone.

Proven media interest: With the release of the HC, the author appeared on NBC's Today show and penned an op-ed for USA Today. He is a thoughtful speaker on addiction and recovery and the new edition is destined to capture media attention.