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One Up - Joost van Dreunen - Bog

- Creativity, Competition, and the Global Business of Video Games

af Joost van Dreunen
One Up af Joost van Dreunen
Bag om One Up

One Up offers a pioneering empirical analysis of strategy in the video games industry to explain how it has gone from the fringe to the mainstream. Drawing on years of practical and academic experience in the interactive entertainment field, Joost van Dreunen analyzes how business model innovation has made the video game industry what it is today.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780231197526
  • Indbinding:
  • Hardback
  • Sideantal:
  • 296
  • Udgivet:
  • 6. Oktober 2020
  • Størrelse:
  • 236x161x26 mm.
  • Vægt:
  • 620 g.
  • 2-3 uger.
  • 4. Juni 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af One Up

One Up offers a pioneering empirical analysis of strategy in the video games industry to explain how it has gone from the fringe to the mainstream. Drawing on years of practical and academic experience in the interactive entertainment field, Joost van Dreunen analyzes how business model innovation has made the video game industry what it is today.

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