Udvidet returret til d. 31. januar 2025

Online Brand Communities - Francisco J. Martínez-López - Bog

- Using the Social Web for Branding and Marketing

Bag om Online Brand Communities

This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783319796840
  • Indbinding:
  • Paperback
  • Sideantal:
  • 253
  • Udgivet:
  • 27. marts 2019
  • Udgave:
  • 12016
  • Størrelse:
  • 155x235x0 mm.
  • Vægt:
  • 454 g.
  • 8-11 hverdage.
  • 9. december 2024

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Online Brand Communities

This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.

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