Name: Online Customer Loyalty
Price: 1400.95 DKK
Availability: InStock
Author: Roberta C. Nacif
ISBN: 9783824479108

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1.400,95 kr.

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Roberta C. Nacif investigates the behavioral consequences of self-service purchases via the Internet. She explores the effects of customers' assessments of self-service encounters experiences (attitudes) and transactional history (prior behavior) on their subsequent purchasing behavior and analyzes customers' decision of whether or not to repurchase from the same retailer and of how much money to spend.

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Sprog:
Engelsk

ISBN:
9783824479108

Forlag:
Deutscher Universitats-Verlag

Indbinding:
Paperback

Sideantal:
383

Udgivet:
26. november 2003

Udgave:
12003

Størrelse:
210x148x20 mm.

Vægt:
459 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 9. december 2024

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Roberta C. Nacif investigates the behavioral consequences of self-service purchases via the Internet. She explores the effects of customers' assessments of self-service encounters experiences (attitudes) and transactional history (prior behavior) on their subsequent purchasing behavior and analyzes customers' decision of whether or not to repurchase from the same retailer and of how much money to spend.

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Business og læring > Marketing

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