Name: Online Impulse Buying and Cognitive Dissonance
Price: 667.95 DKK
Availability: InStock
Author: Ludovica Principato
ISBN: 9783030659226

Online Impulse Buying and Cognitive Dissonance af Ludovica Principato

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Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.

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Sprog:
Engelsk

ISBN:
9783030659226

Forlag:
Springer Nature Switzerland AG

Indbinding:
Hardback

Sideantal:
99

Udgivet:
13. februar 2021

Udgave:
12021

Størrelse:
148x210x0 mm.

Vægt:
454 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 30. november 2024

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Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.

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