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Online Impulse Buying and Cognitive Dissonance - Ludovica Principato - Bog

- Examining the Effect of Mood on Consumer Behaviour

af Ludovica Principato, Giovanni Mattia, Alessio Di Leo
Online Impulse Buying and Cognitive Dissonance af Ludovica Principato
Bag om Online Impulse Buying and Cognitive Dissonance

Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030659226
  • Indbinding:
  • Hardback
  • Sideantal:
  • 99
  • Udgivet:
  • 13. Februar 2021
  • Udgave:
  • 12021
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 454 g.
  • 2-3 uger.
  • 12. Juli 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Online Impulse Buying and Cognitive Dissonance

Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.

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