Name: Persuasive Signs
Price: 532.95 DKK
Availability: InStock
Author: Marcel Danesi
ISBN: 9783110173406

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532,95 kr.

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Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption.

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Sprog:
Engelsk

ISBN:
9783110173406

Forlag:
De Gruyter

Indbinding:
Hardback

Sideantal:
204

Udgivet:
9. oktober 2002

Størrelse:
161x234x17 mm.

Vægt:
428 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 20. november 2024

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Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption.

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Business og læring > Marketing

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