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Persuasive Signs - Marcel Danesi - Bog

- The Semiotics of Advertising

Bag om Persuasive Signs

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783110173406
  • Indbinding:
  • Hardback
  • Sideantal:
  • 204
  • Udgivet:
  • 9. oktober 2002
  • Størrelse:
  • 161x234x17 mm.
  • Vægt:
  • 428 g.
  • 8-11 hverdage.
  • 10. december 2024

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Persuasive Signs

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption.

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