Name: Political Branding Strategies
Price: 604.95 DKK
Availability: InStock
Author: Lorann Downer
ISBN: 9781137580283

Political Branding Strategies af Lorann Downer

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Hardback
8-11 hverdage
604,95 kr.

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Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

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Sprog:
Engelsk

ISBN:
9781137580283

Forlag:
Palgrave MacMillan

Indbinding:
Hardback

Sideantal:
146

Udgivet:
3. december 2015

Udgave:
12015

Størrelse:
147x225x21 mm.

Vægt:
344 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 21. november 2024

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Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

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