Political Marketing in the 2016 U.S. Presidential Election

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This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history.

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Sprog:
Engelsk

ISBN:
9783319866024

Forlag:
Springer International Publishing AG

Indbinding:
Paperback

Sideantal:
122

Udgivet:
12. maj 2018

Udgave:
12018

Vægt:
1856 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 21. november 2024

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This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history.

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