Name: Positioning: The Battle for Your Mind
Price: 155.95 DKK
Availability: InStock
Author: Al Ries
ISBN: 9780071373586

Positioning: The Battle for Your Mind af Al Ries

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Paperback
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155,95 kr.

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Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

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Sprog:
Engelsk

ISBN:
9780071373586

Forlag:
McGraw-Hill Education - Europe

Indbinding:
Paperback

Sideantal:
224

Udgivet:
16. januar 2001

Udgave:
2

Størrelse:
134x203x13 mm.

Vægt:
246 g.

Leveringstid: 4-7 hverdage.
Forventet levering: 4. december 2024

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Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

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