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Positioning: The Battle for Your Mind - Al Ries - Bog

af Al Ries
Positioning: The Battle for Your Mind af Al Ries
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Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780071373586
  • Indbinding:
  • Paperback
  • Sideantal:
  • 224
  • Udgivet:
  • 16. januar 2001
  • Udgave:
  • 2
  • Størrelse:
  • 134x203x13 mm.
  • Vægt:
  • 246 g.
Leveringstid: 8-11 hverdage
Forventet levering: 16. januar 2025

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Beskrivelse af Positioning: The Battle for Your Mind

Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

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