Presidential Campaigning in the Internet Age - Jennifer (Professor of Information Studies and Director for the Center for Computational and Data Sciences Stromer-Galley - Bog

Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Citizen involvement in the campaign historically has been and, as this book shows, continues to be a means to an end: winning the election for the candidate. For all the proliferation of apps to download, polls to click, videos to watch, and messages to forward, the decidedly undemocratic view of controlled
interactivity is how most campaigns continue to operate.