Name: Price Elasticity
Price: 550.95 DKK
Availability: InStock
Author: Evelyn Friedel
ISBN: 9783631647059

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Hardback
2-4 uger
550,95 kr.

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Price management has a high importance within the marketing field. Price is by far the most sensitive profit lever that managers can influence. Reflecting the academic and managerial need, the research objective is to gain a comprehensive understanding in two areas: the magnitude of price elasticity and the determinants of price elasticity.

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Sprog:
Engelsk

ISBN:
9783631647059

Forlag:
Peter Lang AG

Indbinding:
Hardback

Sideantal:
185

Udgivet:
28. Oktober 2014

Udgave:

Størrelse:
215x153x17 mm.

Vægt:
408 g.

Leveringstid: 2-4 uger.
Forventet levering: 24. Maj 2024

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Beskrivelse af Price Elasticity

Price management has a high importance within the marketing field. Price is by far the most sensitive profit lever that managers can influence. Reflecting the academic and managerial need, the research objective is to gain a comprehensive understanding in two areas: the magnitude of price elasticity and the determinants of price elasticity.

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