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Principles and Practice of Marketing - Jim Blythe - Bog

Bag om Principles and Practice of Marketing

With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781446274002
  • Indbinding:
  • Paperback
  • Sideantal:
  • 800
  • Udgivet:
  • 19. november 2013
  • Udgave:
  • 3
  • Størrelse:
  • 197x265x31 mm.
  • Vægt:
  • 1886 g.
  • Ukendt - mangler pt..

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Principles and Practice of Marketing

With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.

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