Name: Principles of Marketing for a Digital Age
Price: 1984.95 DKK
Availability: InStock
Author: Tracy L. Tuten
ISBN: 9781529779806

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From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.

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Sprog:
Engelsk

ISBN:
9781529779806

Forlag:
SAGE Publications Ltd

Indbinding:
Hardback

Sideantal:
496

Udgivet:
27. december 2022

Udgave:
2

Størrelse:
195x252x33 mm.

Vægt:
1214 g.

Leveringstid: 2-3 uger.
Forventet levering: 10. december 2024

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From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.

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