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Principles of Marketing for a Digital Age - Tracy L. Tuten - Bog

Bag om Principles of Marketing for a Digital Age

From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781529779790
  • Indbinding:
  • Paperback
  • Sideantal:
  • 496
  • Udgivet:
  • 27. december 2022
  • Udgave:
  • 2
  • Størrelse:
  • 245x189x31 mm.
  • Vægt:
  • 1064 g.
  • 4-7 hverdage.
  • 4. december 2024
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  • BLACK WEEK

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Principles of Marketing for a Digital Age

From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.

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