Name: Principles of Services Marketing
Price: 693.95 DKK
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Author: Adrian Palmer
ISBN: 9780077152345

Principles of Services Marketing af Adrian Palmer

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Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of service consumption.

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Sprog:
Engelsk

ISBN:
9780077152345

Forlag:
McGraw-Hill Education - Europe

Indbinding:
Paperback

Sideantal:
554

Udgivet:
16. januar 2014

Udgave:
7

Størrelse:
194x262x21 mm.

Vægt:
972 g.

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Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of service consumption.

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