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Private Label Strategy - Nirmalya Kumar - Bog

- How to Meet the Store Brand Challenge

af Nirmalya Kumar
Private Label Strategy af Nirmalya Kumar
Bag om Private Label Strategy

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. This book describes the strategies for private labels that retailers are using.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781422101674
  • Indbinding:
  • Hardback
  • Sideantal:
  • 288
  • Udgivet:
  • 13. februar 2007
  • Størrelse:
  • 166x240x26 mm.
  • Vægt:
  • 612 g.
  • Ukendt - mangler pt..

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Private Label Strategy

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. This book describes the strategies for private labels that retailers are using.

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