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Pro Logo - M. Chevalier - Bog

- Brands as a Factor of Progress

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In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349514113
  • Indbinding:
  • Paperback
  • Sideantal:
  • 322
  • Udgivet:
  • 1. januar 2004
  • Udgave:
  • 12004
  • Størrelse:
  • 152x229x0 mm.
  • Vægt:
  • 495 g.
  • 8-11 hverdage.
  • 16. december 2024
Forlænget returret til d. 31. januar 2025

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Pro Logo

In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity.

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