Proceedings of the 1993 World Marketing Congress

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This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

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Sprog:
Engelsk

ISBN:
9783319173221

Forlag:
Springer International Publishing AG

Indbinding:
Hardback

Sideantal:
675

Udgivet:
21. juni 2015

Udgave:
2015

Leveringstid: 2-3 uger.
Forventet levering: 2. december 2024

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This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

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