Proceedings of the 1995 World Marketing Congress

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This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

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Sprog:
Engelsk

ISBN:
9783319386928

Forlag:
Springer International Publishing AG

Indbinding:
Paperback

Sideantal:
554

Udgivet:
29. Oktober 2016

Udgave:
12015

Størrelse:
279x210x29 mm.

Leveringstid: 8-11 hverdage.
Forventet levering: 3. Oktober 2024

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This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

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