Proceedings of the 1998 Multicultural Marketing Conference

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Bag om Proceedings of the 1998 Multicultural Marketing Conference

This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior.

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Sprog:
Engelsk

ISBN:
9783319173825

Forlag:
Springer International Publishing AG

Indbinding:
Hardback

Sideantal:
538

Udgivet:
20. maj 2015

Udgave:
2015

Leveringstid: 2-3 uger.
Forventet levering: 16. december 2024

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This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior.

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