Proceedings of the 1998 Multicultural Marketing Conference

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This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior.

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Sprog:
Engelsk

ISBN:
9783319369426

Forlag:
Springer International Publishing AG

Indbinding:
Paperback

Sideantal:
538

Udgivet:
29. oktober 2016

Udgave:
12015

Størrelse:
279x210x29 mm.

Leveringstid: 8-11 hverdage.
Forventet levering: 7. december 2024

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This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior.

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