Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference

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Bag om Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference

The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others.

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Sprog:
Engelsk

ISBN:
9783319130774

Forlag:
Springer International Publishing AG

Indbinding:
Hardback

Sideantal:
429

Udgivet:
3. februar 2015

Udgave:
2015

Leveringstid: 2-3 uger.
Forventet levering: 2. december 2024

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The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others.

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