Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference

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The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others.

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Sprog:
Engelsk

ISBN:
9783319366814

Forlag:
Springer International Publishing AG

Indbinding:
Paperback

Sideantal:
429

Udgivet:
22. oktober 2016

Udgave:
12015

Størrelse:
210x279x0 mm.

Leveringstid: 8-11 hverdage.
Forventet levering: 5. december 2024

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The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others.

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